Jewellery Care Guide
Beautiful jewellery deserves thoughtful care. Discover simple habits that help every piece stay beautiful for years to come.
Jewellery is made to be worn — through school runs, long meetings, weddings and ordinary Tuesdays.
Which means it lives alongside skin oils, perfume, humidity and city air. None of that is a problem. It only becomes one when a piece is put away damp, stored in a tangle, or cleaned with something far harsher than it needs.
What follows takes a few seconds a day. Do it, and the pieces you love will look the way they did the morning they arrived — years from now.
Every material asks
for something different.
Choose what you're wearing, and we'll tell you exactly how to look after it.
Fashion Jewellery
Plated finishes over a base metal — light, expressive, and happiest when kept dry. A few seconds of attention after each wear is worth more than any deep clean.
- 01
Wipe after every wear
A soft cloth removes the oils, sweat and invisible grime the day left behind. This single habit does more than everything else combined.
- 02
Take it off for water
Swimming, the gym, even a shower. Water and sweat break down coatings far faster than most people expect.
- 03
Perfume and lotion first
Let your skincare, hairspray and fragrance dry completely — then add the jewellery. Never the other way round.
- 04
Clean gently, only when needed
Mild soap in water, a soft dip, and pat dry. No rubbing, no scrubbing, no household cleaners.
- 05
Store each piece separately
Its own pouch or compartment, away from other metals, somewhere cool and dry.
- 06
Inspect now and then
Loose clasps and shifting stones are asking for help. Fixing one early saves the piece.
Oils from your skin, city air and a stray splash of perfume all add up. A cloth costs nothing and prevents most of it.
925 Silver
Silver is quiet. It doesn't ask for attention, but when it's shining properly it says everything. Its one weakness is tarnish — a reaction to moisture and air, not a sign of poor quality.
- 01
Start with a polishing cloth
Gentle, non-abrasive, ideally made for silver. A few swipes and the glow comes back.
- 02
For a deeper clean, baking soda
A soft paste of baking soda and water, rubbed on gently, rinsed thoroughly, dried completely. The classic remedy, and still the best one at home.
- 03
Never air-dry
Dry with a soft cloth until the piece is completely dry, then keep polishing until it shines.
- 04
Keep it away from moisture
Pools, spas, and yes — your bathroom shelf. Humidity is what turns silver dull.
- 05
Store it airtight
An airtight bag with an anti-tarnish strip, separated from other metals. This alone will keep silver bright for months.
Tarnish is not damage. It's a surface reaction — and it lifts off with a cloth.
Gold-Plated
Caring for plated gold is a gentle ritual rather than a chore. The layer is thin by design — treat it kindly and it will stay luminous.
- 01
Handle it lightly
No tugging, no pulling at chains, and never loose at the bottom of a tote bag.
- 02
Remove it around water
Showering, running, washing your hands for the fifty-seventh time — take it off first.
- 03
Wipe, don't wash
A soft cloth after each wear is almost always enough.
- 04
If you must clean it
Mild, non-abrasive soap diluted in water. Never toothpaste, baking soda or bleach — they strip plating in seconds.
- 05
Give it its own space
Soft pouches or a divided box, so nothing rubs against anything else.
Rubbing is what wears plating away. Always wipe along the piece, never scrub at it.
Gemstone
Stones look tough and behave otherwise. They're beautiful, and they're demanding — caring for them is entirely about finesse.
- 01
Handle them gently
Unlike metal, stones chip when dropped or knocked. Most damage happens in a single careless second.
- 02
Check the settings regularly
Run a fingertip over each stone. Any movement means it needs attention before it's lost.
- 03
A soft damp cloth, usually
For everyday cleaning, that's all it takes.
- 04
For a deeper clean
Mild soap in warm water, and a soft toothbrush worked gently around the setting where residue collects.
- 05
Avoid ultrasonic and steam
Unless you're certain the stone can take it. These machines crack coatings and ruin pearls, opals and glue-set crystals.
- 06
Dry fully, store separately
Stones scratch one another. Each piece deserves its own compartment.
Pearls, opals and glue-set crystals are the most delicate of all. When in doubt, a damp cloth and nothing more.
Enamel
That glossy, saturated surface is what makes enamel worth wearing — and it's also what chips if a piece is handled roughly.
- 01
Gentle handling above all
Avoid drops and knocks, and never toss enamel into the everyday pile.
- 02
Clean with a soft damp cloth
If there's residue, a dab of mild soap in warm water. Rinse quickly and let it dry.
- 03
No harsh chemicals
Abrasive cleaners, metal polish and bleach will dull or scratch the colour permanently.
- 04
Store flat and separate
Soft, individual pouches. Don't stack enamel pieces unless you're fond of scratches.
- 05
Keep it out of sunlight and heat
A bold turquoise or candy red will bleach out over time if it's left in the light.
Enamel rewards care more visibly than any other finish. Looked after, the colour stays exactly as vivid as the day it arrived.
Where your jewellery sleeps matters.
A tangle at the bottom of a drawer undoes everything else you've done. We can do better than that.
- Give every piece its own throne. A box with individual compartments, or a soft pouch each — this alone prevents tangling and scratching.
- Add anti-tarnish strips or silica gel. They absorb moisture and slow tarnishing dramatically, particularly for silver.
- Hang them, or lay them flat. Both keep chains from knotting. Labelling makes finding a piece effortless.
- Choose a cool, dry place. Away from direct sunlight and humid air — which rules out the bathroom, however good the mirror light is.
- Never store a piece damp. Dry it completely first, every time.
- Keep metals apart. Gold, silver and brass react with one another and can darken unexpectedly.
Things never to do
Never shower in it
Soap and hot water strip plating and loosen settings faster than anything else.
Never swim in it
Chlorine and salt water are unforgiving to plating, stones and clasps alike.
Never spray perfume onto it
Alcohol and oils break down finishes. Fragrance first, let it dry, then jewellery.
Never store it wet
Trapped moisture is what causes tarnish and dulling. Dry completely, always.
Never mix metals in storage
Gold, silver and brass react together and can oxidise or darken.
Never use bleach
It attacks plating, stones and enamel colour with no way back.
Never use toothpaste
It's abrasive. The shine lasts an afternoon; the scratches are permanent.
Never toss it into a handbag
Loose in a bag, chains knot and stones chip against everything else in there.
A few seconds, four times over
Skincare, fragrance and hair first. Let everything dry completely, then put your jewellery on last — the way you'd finish a room, not start it.
Take each piece off before you shower or sleep, and give it one pass with a soft cloth. Ten seconds, and the day comes off with it.
Run a fingertip over clasps and stone settings. Anything loose gets set aside to be fixed rather than worn again and lost.
A deeper clean only where it's needed — mild soap, warm water, dried completely. Then check that every piece is stored dry, flat and separate.
Frequently asked
Can imitation jewellery tarnish?
Yes. Imitation and fashion jewellery carry a plated finish over a base metal, and moisture, sweat, perfume and air gradually wear that layer down. Wiping after each wear and storing pieces dry and separately slows it dramatically.
Can I wear jewellery while showering?
No. Water, soap and shampoo strip plating and loosen stone settings faster than almost anything else. Remove your pieces before showering, swimming or working out.
How do I clean gold-plated jewellery?
Wipe, don't wash. A soft cloth after each wear is usually enough. If a piece needs more, use a mild non-abrasive soap diluted in water, then dry completely. Never toothpaste, baking soda or bleach.
How should I store silver jewellery?
In an airtight bag or anti-tarnish pouch, with an anti-tarnish strip or silica gel packet, separate from other metals, somewhere cool and dry. Avoid the bathroom — humidity accelerates tarnish.
Why does jewellery lose its shine?
Skin oils, sweat, perfume, lotion, humidity and city air build up on the surface and wear the finish. Most dullness is surface residue rather than damage — and a soft cloth after each wear prevents most of it.
Can perfume damage jewellery?
Yes. Perfume, hairspray and lotion contain alcohol and oils that break down plating and dull stones. Apply your products first, let them dry fully, then put your jewellery on.
Is it safe to use an ultrasonic cleaner?
Not for delicate stones. Ultrasonic and steam cleaners can crack coatings and damage pearls, opals and glue-set crystals. Use a soft damp cloth, or mild soap with a soft brush, instead.
Can I store different metals together?
Better not to. Gold, silver and brass react with one another and can darken or oxidise unexpectedly. Give each piece its own pouch or compartment.
Every piece tells a story. Treat it with care, and it will stay part of yours.Explore Collection